Merchant Success Story
Bestop makes big change with RoundUp App
Bestop has a long history of innovation and a loyal customer base that proves it. Located in Louisville, Colorado, they employ around 500 people who work to create premium soft tops and other accessories for vehicles like Jeep and Wrangler. We were thrilled to partner with them on custom donation options for their eCommerce website.
Company name
Bestop
Organizations supported
Marine Toys for Tots & Boulder County Wildfire Fund
Company name
Bestop
Organizations supported
Marine Toys for Tots & Boulder County Wildfire Fund
Bestop has a long history of innovation and a loyal customer base that proves it. Located in Louisville, Colorado, they employ around 500 people who work to create premium soft tops and other accessories for vehicles like Jeep and Wrangler. We were thrilled to partner with them on custom donation options for their eCommerce website.
At about the time RoundUp App was dropping letters to Santa in the mail, we got a call from Bestop. They told us about the Caravan for Kids event and wanted to know if we could customize our RoundUp at Checkout software to maximize donations for Marine Toys for Tots Foundation.
What is RoundUp at Checkout?
RoundUp at Checkout is an eCommerce software solution that adds a donation feature to the checkout page for online customers. Once the customer proceeds to checkout, they are offered the option to round up their transaction for charity.
Merchants select the causes they care about from our database. With over 1.5 million nonprofits to choose from, there is no shortage of great choices. Merchants can match donations up to 20x and set a monthly cap on how much they will match. Matching donations are tax deductible for the merchants when they select a registered 501c(3) charity.
RoundUp at Checkout donation options include adding $1 or rounding up to the nearest dollar. New in 2022, we now offer custom amounts of $5, $10, or $20 donation options for stores on BigCommerce.
“Our RoundUp fundraising effort for Marine Toys for Tots helped us to raise more than $3,000 and we’re looking forward to building on these efforts in years to come.”
Garett Graubins, Marketing Director, Bestop
Bringing donation options to online customers
Bestop shared that in the last few Decembers they have partnered with the local Mile-Hi Jeep Club to support the Marine Toys for Tots Foundation. The club organizes an event called Christmas Caravan for Kids. Club members meet in multiple locations all around Denver and caravan to the main event location where the Marine’s are present to collect donations. Mile-Hi Jeep Club brings in vendors, like Bestop, to exhibit at an expo for the participants after they have donated their toys. Bestop usually donates over $1,000 of toys for deserving children through this program each year.
Bestop wanted to include their online customers in the fundraiser and give them an option to “round up” in full dollars, rather than just cents.
Inspired by this request, RoundUp App’s product team activated a custom $10 donation option. Never one to shy from getting dirty or stepping up to help their community, Bestop added a 2x match during the narrow promotion time frame. They looped in local partners, like the Target store in Superior, Colorado, who pitched in and provided gift certificates towards this great cause for deserving children.
Supporting their community in times of trouble
The December fundraising campaign success inspired them to reach out to us one month later, when tragedy struck close to home with the Marshall Fires. The fire was one of the most destructive in Colorado history and received national news coverage.
“The eyes of the nation and from Colorado turn to Boulder County…” Colorado Governor, Jared Polis said in the aftermath.
The very same Target store that had donated to the Marine Toys for Tots fundraiser was unfortunately in the path of the wildfire as was Bestops warehouse.
Bestop, who has been rooted in their local community for nearly 70 years, wanted to help with recovery. They asked RoundUp App for help and we created a custom donation embed to include on their website. The embed gives customers the opportunity to donate without purchasing a product. Customers can donate any amount they like, with funds going to the Boulder County Wildfire Fund, directly helping those in the community impacted by this devastating fire.
Bestop joined forces with Jeep Jamboree USA to multiply donations by 200%. For every dollar donated through the donation embed on their website, two more dollars will be added! RoundUp App also waived all platform fees and created a custom donation embed free of charge.
“RoundUp presents a great BigCommerce checkout integration that made it easy for customers to donate to this cause, and their account service team was very helpful in working through the integration part of the project.”
Garett Graubins, Marketing Director, Bestop
We provided a simple code that allowed a donation form to be embedded on their page. Those who made the donation didn’t have to leave the website they are on, thus limiting donor friction.
RoundUp App processes the donations directly, sends a receipt to the donor, and facilitates payment to the selected nonprofit.
“RoundUp presents a great BigCommerce checkout integration that made it easy for customers to donate to this cause, and their account service team was very helpful in working through the integration part of the project.”, Graubins said.
Bestop’s recent fundraisers display a culture of philanthropy engrained in the way they operate. Their adventurous customer base is also quick to rally when they hear the call…or honk…or beep beep.
Connect your customers to nonprofits and causes
RoundUp at Checkout connects eCommerce stores and customers to nonprofits working throughout the United States, giving customers a great way to give back and make a big change.
