Why RoundUp App is the Best Choice for Your Fundraising Efforts

We get it. When it comes to raising money for your organization, there are a LOT of options out there.

We get it. Your team is stretched thin, or you’re a one-person development show, and you can’t imagine adding something else to the proverbial plate.

We get it. You’re skeptical that donors want to give via mobile technology, and you’re convinced no one will sign up.

We get it! But we’re here to assure you that the RoundUp App is the best choice for your fundraising efforts moving forward in 2019 and beyond!

The Stats

Very simply, the numbers show that the popularity of online and mobile giving is continuously on the rise.

According to Blackbaud’s 2017 Charitable Giving Report, online charitable giving increased by an impressive 12.1%. Online giving now accounts for 7.6% of overall fundraising. And of those online donations, more than 21% are made with a mobile device.

Further, round ups are reported as the most common way of giving to charity. Over a 2 year period, 50% of Americans donated by rounding up during checkout.

bar graph illustrating most popular giving channels
Source: Blackbaud Institute

So, imagine a technology that combines online, mobile giving and the popularity of checkout round ups. Oh wait…we did! Seriously though, these factors create the perfect window of opportunity to introduce RoundUp App as a fundraising option at your organization.

But, is it actually worth it?

The Impact

The average user gives $15-20 each month and we ask you to sign up 10 new donors in 30 days. So, you’re set to raise an extra $200 within your first month. And the potential is unlimited!

These donations provide revenue that is predictable and essential to your day-to-day operations. It actually allows you to spend less time focused on fundraising. You’re free to think further ahead, take bigger risks, and make a bigger impact.

But even though the goal is maximum impact, we don’t want you to feel overwhelmed and alone. So, we have some resources in place we think you’ll really like.

First, you have complete access to a library of marketing templates. There is NO effort required on your part to create marketing materials from scratch. You can use what is provided however you like.

Second, we provide donor-level reporting in an easy-to-use format. Every month, you receive a spreadsheet with the name, email, and amount given for each donor. You also have an administrative dashboard with access to all of this information and more.

screenshot of sample administrative dashboard home page

Finally, we know these fundraising technologies are often completely out-of-reach, financially, for smaller organizations. They aren’t all that budget-friendly even for larger organizations either.

So, we offer a zero-risk model. The app doesn’t cost you anything out-of-pocket. No start-up costs, no membership fees, and no annual contracts.

Our sliding scale platform fee starts at 10% and falls to 1% as donation volume rises. This fee is collected directly from the donations, so there are no fixed administrative costs to account for.

Okay, so the potential is great and there’s no risk…but how do we convince donors to sign up?

The Donor Experience

How many times have you asked individuals to make a recurring donation and been met with silence? Too many to count, if we had to guess.

On the other hand, offering donors the opportunity to “just” donate their spare change is a smaller perceived ask. It feels like an easier way to give. This creates more immediate buy-in from your potential donors.

Added bonus – the signup process actually IS easy! And after setup is complete, donors use their cards in-store and online as usual. They do NOT have to open or use the app during checkout. It works seamlessly in the background to calculate the round up amount for each transaction.

graphic outlining the simple steps to sign up as a donor on the RoundUp App

Even though it’s a simple, seamless process, donors have complete control over their giving. They can add or remove cards, set a maximum monthly donation amount, pause donations at any time, and cancel their account right in the app.

The final piece of the donor experience – security – is an important one, and we take it very seriously at RoundUp. That’s why we partner with Stripe and Plaid.

  • Stripe process the donation transactions. Stripe is the company that processes payments for over 100,000 organizations including Amazon, NPR, and Habitat for Humanity. Only Stripe has access to donor’s credit/debit card numbers.
  • We use Plaid’s API to establish the connection between the app and the donor’s credit/debit card accounts. This allows the app to provide a read-only transaction history. Plaid is the same company used by apps like Venmo.

In short, no card information or bank credentials are ever stored on the app or our servers. We never have access to any of that data!

The Way Forward

Okay, so you’re still not convinced that a mobile fundraising technology, like the RoundUp App, is the best way forward.

We get it. You can’t just take our word for it.

So, we leave you with the words of some of our nonprofit partners. These case studies highlight the potential of the RoundUp App. We hope they inspire you like they inspire us!

Quail Springs Permaculture signed up 25 new donors in just 2 days.

Komera focused on the simplicity of the app to add 24 donors in 24 hours.

Spots Last Stop tapped into their loyal supporters and added 25 new donors in 25 days.


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